To raise awareness of crypto tax filing in Japan, cryptact is launching a new TV commercial
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We are pleased to announce that we will begin airing cryptact’s TV commercial on Tuesday, March 11, 2025. Through this commercial, we aim to raise awareness of cryptocurrency tax filing and introduce cryptact’s accurate and efficient calculation service to a broader audience of crypto investors.
Background of the TV Commercial
The number of cryptocurrency accounts in Japan has been increasing annually, surpassing 12 million (*1) as of January 2025. However, only 42,000 individuals (*2) filed tax returns for cryptocurrency-related income in the 2023 fiscal year, suggesting that the actual number of taxpayers remains limited. One of the key reasons for this is the lack of sufficient awareness regarding the obligation to file taxes on cryptocurrency transactions.
To address this issue, we have decided to air a TV commercial during the 2024 tax filing period to enhance awareness and encourage proper tax reporting.
CM Storyline
This TV commercial features our mascot, “pafin-chan,” explaining cryptocurrency tax filing in a quiz format. The storyline is designed to reinforce awareness of cryptocurrency tax filing and cryptact through both visuals and audio. The commercial emphasizes the necessity of tax filing for crypto transactions and highlights how cryptact simplifies and accurately performs the required calculations.
TVCM Overview
- Broadcast Start Date: Tuesday, March 11, 2025
- Broadcast Region: Kanto area (Tokyo and six surrounding prefectures)
- YouTube URL: https://youtu.be/7no0mTdyaPg
Through this TV commercial, we aim to educate a broader audience of cryptocurrency investors on the importance of tax filing while positioning cryptact as the optimal solution for addressing this challenge.
Contacts: pr@pafin.com
*1 Source: Japan Virtual and Crypto Assets Exchange Association (JVCEA) Statistics「Monthly Cryptocurrency Trading Data (September 2018 – January 2025)」
*2 Source: National Tax Agency「令和5年分所得税等、消費税及び贈与税の確定申告状況等について」